So Why did I choose Red? For me the most important thing when choosing a camera is the look. I wanted a high quality look to any project that I turn my hand to. From a basic, low level, zero-budget, run-and-gun style shoot, to something quite high-end that might be a narrative film or a commercial film that I shoot a lot of or even a high quality interview or even a music video, no matter what project I turn my hand to, I wanted to have a high quality output.


What you see in filmmaking is literally what you get. In a modern digital world where camera seem to be released every 5 minutes, it is hard to keep up with the latest camera n the market. So I was looking for something that would not only stay relevant but give a timeless look to every project I use it for. In a business sense, I want it to be a future-proof investment.

But it was another feature that really attracted me towards the Red Cameras, and that was the physical body. The fact that these cameras are modular, you can bolt in accessories from mounts, lenses, monitors, handles, batteries, so quickly and in such a versatile way that you can go from a small lightweight handheld set-up to something that you would potentially use to film a feature film in a matter of minutes.


We often find ourselves on different locations and video shoots on different productions where we have to go from one set-up to another quite quickly and either work against the clock or work against the light. Being able to run and gun and have one of the most powerful camera in the world in a handheld setup that has a highest dynamic range and shoots in 8K, it’s a game-changer.


The Red cameras for me are some of the easiest cameras I’ve ever used. I can set-up and set my options on the camera even faster than I would on a normal prosumer DSLR right now. Pick your aspect ratio, set your frame rate, aperture, focus, you’re ready to go.

There’s that much ease of used and flexibility in post production?

8k resolution allows us to reframe, resize,. Its almost like having multiple lenses on the camera at any given time. The next great thing are Red’s Raw files and metadata. So much information is no longer baked into the footage. This allows for great flexibility in post production. Being able to brighten shadows and pull back highlights, from shots that will previously seen as unsalvageable is now possible because of Reds advancements in their new image processing pipeline. I can do quick and simple color grade within the editing software or a professional color grade can turn the footage around in advanced software. Although the cameras are easy to use, today everyone professes to be cinematographer or director of photography until you turn that dial to manual.


Red offers a whole host of advanced options and customizations to set the camera up exactly as you need it for your particular production.


Is this versatility, physically and technologically that makes the camera so adaptable that it just feels ahead of its time . Shooting through to post-production has become a truly rewarding process, and that feeling of a camera so complete is why I choose to shoot on Red.

This transcript is from Ravenscar Film’s Youtube Video “Why Red Digital Cinema?”